Coopervision Case Study

CoopervisionAs one of the world's largest manufacturers of contact lenses, CooperVision Inc. distributes high-quality lenses virtually everywhere contact lenses are worn from a network of facilities in 12 countries across five continents.

The wide range of manufacturing resources at CooperVision Inc. allows them to offer some of the industry's most advanced contact lens materials and optics, including naturally wettable silicone hydrogel lenses featuring their exclusive Aquaform™ technology, and the unique Balance Progressive™ Technology of lenses like their Proclear® Multifocal.

Coopervision was in need of online courses and an LMS to train their employees and sales reps on the different contact types and benefits.


  • Design, develop and translate courses into multiple languages so divisions all over the world could successfully complete training.
  • Develop the courses in multiple sections in order to allow for taking parts of the training at different times and to utilize a release schedule.
  • Design and build an LMS to track course completions, send out email notifications and allow administrators to view completion reports.
  • Translate LMS into multiple languages.


Creative Approaches designed and built cutting edge courses for each product Coopervision requested. The courses include quizzes and interactive features throughout. Completing a course updates the LMS that Creative Approaches also built and put into place.

Targeted Performance Partners, a partner of Creative Approaches, worked with subject matter experts (SMEs) at Coopervision to write and edit content for each course.


  • The LMS is an integral part of Coopervision’s environment, even though it is external.
  • Compliance with product information is assured. Completion of required courses within desired timeframes is assured.
  • Training records can be reviewed through completion reports.
  • The system continues to evolve as new products are released and technology changes.

Creative Approaches can build your custom courses and handle your learning management needs.

Call us today 800-934-6299 or local 585-657-6379.

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  • 585-657-6379|
  • 800-934-6299|
  • Mail: P.O. Box 91|
  • Office: 55 State Street|
  • Bloomfield, NY 14469